From September 25th to 27th, 2013, Panama participated as exhibitor at the SCAJ World Specialty Coffee Conference and Exhibition 2013 held at the Tokyo Big Sight. The conference was organized by the Specialty Coffee Association of Japan (SCAJ) with the support of the Ministry of Foreign Affairs of Japan. During the three-day event, 22,841 persons related to the specialty coffee industry attended.
The Panamanian delegation was led by H.E. Jorge Kosmas Sifaki, Ambassador of Panama to Japan, Mr. Ritter Diaz, Economic Counsellor of the Embassy of Panama, Ms. Irma Chong, General Director of Exports Promotion from the Minister of Commerce and Industry of Panama (MICI), and Mr. Edgardo Campos, Exports Promotion Officer at MICI, who provided comprehensive support to Panamanian coffee growers during the event. Three coffee farms represented Panama in SCAJ 2013: 1) Hacienda La Esmeralda, 2) Café Volcán Barú S.A., 3) La Finca de Don Graciano.
At the 18-square-meter-Pavilion, Panama carried out tasting of fine quality coffee varieties, such as Geisha (natural and washed), Catuai (natural and washed), while showing a video portraying the characteristics of the Panamanian coffee. In addition, we distributed brochures in Japanese that powerfully caught attention of our visitors’ from Japan, Korea and China, who showed remarkable interest in the high-valued Geisha coffee.
Within the framework of SCAJ 2013, Mrs. Rachel Peterson, Sales and Marketing Director, delivered a 90-minute seminar about the Specialty Coffee of Panama, in representation of the Specialty Coffee Association of Panama (SCAP). The audience was comprised of more than 70 specialists in the coffee industry, surpassing the maximum capacity of 60 persons. As part of the seminar, we offered a tasting of 4 varieties of coffee such as Esmeralda Special (Trapiche), Esmeralda Special Natural (Leon), Esmeralda Boquete and Geisha Alba.
Second from the right, H.E. Jorge Kosmas Sifaki, Ambassador of Panama to Japan, at the Opening Ceremony of SCAJ 2013
The Panamanian Pavilion of SCAJ 2013
Visitors at the Panamanian Pavilion tasting the Geisha coffee.
During the seminar about the Specialty Coffee of Panama.